Technical Expertise

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TR Wholesale Solutions’ sales specialists receive eight weeks of initial instruction and participate in a minimum of 30 hours of continuing education per year. Classroom sessions include industry/product news, product performance evaluations and technology updates. Extensive training also includes hands-on, real-world testing on TR Wholesale Solutions’ private test track allowing them the opportunity to experience the influence of tires, wheels, suspension and brake components on ride comfort, noise levels and performance. They also evaluate tire handling as well as wet, dry, snow and ice traction at TR Wholesale Solutions’ on-site test facility or at an indoor ice rink.

On the phone, you’ll receive the most accurate advice and product recommendations when you need them. Our sales specialists will consult with you on the appropriate performance products for your customers’ vehicles, verify the fitment and assist you in finding the best match for your customer’s performance needs and driving style.

We know that education is the key to success and online we share our knowledge with you so you can share it with your customers! News on wheel and tire technology, performance tips and more are found in our tech center. Additionally, all of our tire test results, consumer survey results and consumer reviews are available for you to reference when recommending products to your customers.

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