Royal Purple focuses exclusively on developing state-of-the-art lubricants. Unlike companies that primarily focus on fuel and other petroleum by-products, Royal Purple’s sole mission is to develop products that significantly outperform other synthetic or mineral-based oils.
Royal Purple is very active in the lubricant industry and its related associations. Some of the trade organizations Royal Purple and / or its staff are members of include:
Independent Lubricant Manufacturers Association The Society of Tribologists and Lubrication Engineers Specialty Equipment Market Association Automotive Oil Change Association Motorcycle Industry Council Recreational Vehicle Industry Association
The Valvoline Company provides premium lubricants appearance products (tire and wheel care) automotive chemicals and antifreeze. These products are available through automotive retailers mass merchants and distributors throughout the US and internationally.